A few months ago we gave 3 ways you can use video to help market, promote and inform your customers about your company. In this month’s newsletter, we’ll talk about 3 more.
1) Website FAQ
Do you get the same questions from customers? Do you have a FAQ (Frequently Asked Questions) page on your website that gives answers to those questions? Think how much time and energy you could save if you pointed them to your website for questions. Think how personal it would be if you or one of your employees answered those questions personally on a video? Not many websites take advantage of this simple yet effective strategy. You could create graphics that demonstrate what you are talking about or it could be as simple as someone sitting at a table answering questions. Both can work and are each effective. Having a video FAQ would allow you to answer the question as well as let them see you interact on camera, which builds trust. No longer does your website seem cold and impersonal with mostly text on it but having a video will bridge the gap between the website visitor and your company.
This video FAQ was done using more graphics rather than having the owner be on camera. There are a multiple of ways to do video FAQ for your website.
2) Training Videos
How many times have you told someone to refer back to the owners manual? Some companies heavily rely on these manuals for training internally or for explaining their product. Or, how many new employees do you have to personally spend time with? What if you could boil most of your training down to a video for someone to watch? They could then fill out a survey to make sure they understand. Then you can review the material with them to make sure they understand. This could be internal or external training videos but most companies have some type of training for: new hires, safety, HR, procedural, policy, etc. In May, Exit Row Productions was hired to go to Texas and film a training series for some industrial machinery. The task of the project was putting the training manual into video format so people wouldn’t have to dig through the manual. For years, people would not be able to find the answers in the manual and would call the company for basic questions. This video drastically cut down on those simple customer calls. This video training also helped with the sales department because the video was also put on the companies website so potential customers could see how it worked and how it would benefit the customer to buy such a big piece of equipment.
Training doesn’t have to be limited to external customer training. Employee training is an important part of bringing a new employee up to speed or giving new skills to a current employee. Do you want to take the time to train every single time it’s needed or create a training video one time that can be used for years to come? Imagine how much time, productivity and money you will save by doing this!
Here is a video we did for a local chiropractor a few years ago. He wanted to train or inform potential clients about what he does and how his unique brand of chiropractic can help people.
3) Video Success Stories
I’m sure you have plenty of success stories at your company. The could be how your company helped solve a problem with their products or services. It could also be how your customer service saved the day. Why not make these stories available on your website for all to see? Don’t you think you would gain more business if everyone could see how you fixed a problem for your customer and went out of your way to do it? Imagine the impact that this could have on gaining more customers.
Earlier this year we filmed several interviews for the Dayton YMCA (now called, the “Y”) about how their programs are helping people lose weight and feel better about themselves. These videos were shown to their donors and posted on their social media platforms. It was a simple way to show people that the YMCA is effective in helping families with their countless programs.
These are only 3 simple ways that you can utilize video in your business. Many times these videos can pay for themselves when you factor time saved in customer service calls, time and costs to train internally or externally, and customers gained through success stories. Give us a call and let us know how we can help you with these 3 ideas…or any other idea you may have to utilize video. We love what we do and love helping people succeed.
Perhaps you haven’t thought of using video in these 3 ways. There are countless other ways you can use video in your business. Exit Row Productions strives to be creative by staying on the forefront of video and how you can utilize it in your business. Let us know how we can help.
Video pick of the month: Gmail introduces Priority Inbox
Do you use Gmail at work or home? It’s the best e-mail platform and we prefer it a LOT better to Outlook or other email clients. They just released a new service that should make your e-mail experience a lot easier. Check out the video below!
Web Pick of the Month: Slideshare.net
Slideshare allows you to upload and share your presentations. It’s a great way to put presentations on your website as well as share it with those who want to keep learning after the presentation is made. You choose the security of how people can view the presentation. There are free and paid options. We use it and LOVE it!