Are Business Cards Dead?
It’s a question we should all think about. It used to be that you would get your business up and running and one of the first things that you would get is some business cards printed. Now, it is an important thing to have your contact information available to those who need it. However, maybe we should think through what they are contacting us for. What is it about our business that will “wow” them once they get a hold of us.
With all of the technologies available to us now it is important to stay focused. Just as common as a business card these days is a website. The same rules apply for your website as a business card. You see, we spend a lot of time chasing the things that, “we are supposed to do.” There is one thing in common behind all successful marketing campaigns…..something worth marketing.
We think because we lay down a business card, build a website, make a video, launch a campaign, or start a twitter account that we will get business. A good idea for every business would be to make sure that once people come to them, there is something to keep them there. A website is only as good as the company, product, or service behind it. The same is true for a business card.
At Exit Row Productions we feel that video is a powerful tool. It can be used in all of the aforementioned forms of marketing, yes, even in business cards. So the answer to the question is ….no. Business cards are not dead. No matter what form of media we use, whether it be print, video, or web, they all adhere to the same principle of only being as good as what’s behind it. So, we can get people to come check out your business, service, or product. Once they are there it is up to you to convince them to stay!
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If you have any questions about media and how to harness it for your business, then please contact us at [email protected]