Do you use video sitemaps on your website? For many people, I might as well have spoken in Greek. Video sitemaps enable search engines like Google to find your video content. Since Google owns YouTube and puts such a high priority upon video, it’s important that you have at least one video on your website and also have a video sitemap within your website structure. This will help people find your videos when searching on Google and YouTube.
Matt Cutts, Principal Engineer and head of Google’s web spam team recently spoke at a conference about this vary issue and said that Google is stepping up its efforts to index and show video content.
What does this mean for the average business? Since the world is going online, and people would much rather watch a video than read text, you should probably have video on your website. Also, you should talk to your web designer to see if you have a video sitemap on your website. If your site is static or if you don’t have a blog attached to your website, then you aren’t harassing the power of what Google like (fresh and relevant content). Exit Row Productions can make a website for your business so you can post relevant content whenever you want, add your own audio or videos, embed videos (like we do here) and get noticed by Google, the world and your potential clients. Go to the “Contact Us” page and drop us a line….we’d love to help!