Everyone wants a great video but many people don’t fully understand what all is involved in the process. It takes some foresight, planning and time to produce a great video. Here are 3 parts that every video needs to have, no matter what type of video it is.
1. Pre-Production: This is a critical phase in the video process, but many times people fail to put much time in it. This phase is the planning phase and it may take 10%-25% of the total project time. Think through these items:
- What’s the purpose of the video?
- What is the audience of the video?
- Do we need to interview anyone? Make sure to line them up for the day/time that you have scheduled. What questions should you ask the persons you interview?
- You need to write an outline, which may then be developed into a script and shotlist. You may need to consult a copywriter to draft a script for you.
- How long will the video be?
- What “b-roll” do we need? (b-roll is all the action footage and may or may not need audio with it)
- Do we need a voiceover artist to record our script?
2. Production: This phase is where you get to shoot video (and have fun). This may involve a few hours or several days to shoot all the video necessary for the video. While this process may only be 10%-25% of the total project time it involves a lot of equipment and total time for everyone involved. Here are some aspects to think about in the Production process.
- Get video interviews
- Shoot b-roll that will support the visual needs for the video
- Gather images that will go into the video
- Getting audio along with the video. Do you need to capture high quality video of machinery, animals, etc?
3. Production: This is the editing phase where you piece together all the video footage. The Production phase takes the longest and may account for 40%-70% of the total project time.
- Images to put into the video
- Audio from machinery, animals, interview, etc
- Music – this may be a soundtrack to play during the video
- Graphics
- Review phase where you should it off for suggestions for improvement
- Export for delivery
These are just some of the tips that will help you produce the best possible video. As you can see there are a lot of steps to producing a good video. If you read these over and determine that you don’t have the time to produce a video yourself, feel free to contact us and we can help produce it for you.
