When people find out that we provide video, media and web services, they usually only have a small idea of what we do. Yes, we strive to “bridge the gap between the corporate and creative mindsets” by making interesting and creative videos but we hate boring and outdated looking videos too! Below are 3 ways your company can easily use video to market, promote, inform and advertise. These will help you broaden the way you are able to communicate, market, promote and inform your clients and perspective clients. The more you can help them, the more they will keep coming back…and video is a great way to accomplish that.
1) Customer Testimonials
We’ve all heard for years that it’s important to get customer testimonials for our website and literature. But have you thought about getting those same happy customers on video? Many people overlook this key way for other people to brag about you and your company. No one likes to hear you go on and on about your company, but it will do wonders if someone that has used your product or services can say those great things on a short video. You can put this on your website, Youtube, business card DVDs, and more. Make it once and reuse it throughout your marketing campaigns.
A) Here is a television commercial we shot that highlighted happy customers of the Dayton YMCA. Your video could be 2 minutes per person so they can each tell their story…or it could look something like this.
B) This is more traditional customer testimonial:
We have found great success in giving presentations at various networking and industry meetings. It’s a great way to inform others on the trends in media (let us know if you need someone to speak at your meeting). Over the last few presentations we’ve recorded and combined it with our Powerpoint slides. Now we can put it on our website, Youtube and countless other websites. Go ahead, go to our website and see what we’ve done. It has been a great way to send people back to our site. I’ve told people who were interested in video, Twitter, web SEO, etc to, “go to our website and watch the presentations we’ve done to learn more”. Another great reason to put your presentations into video format is to help with your SEO (Search Engine Optimization. aka getting ranked higher in Google). Since Google loves fresh, new, relevant content and puts a huge priority on video, then having your presentations put to video will greatly help others find your company website…which means they now know who you are, what you provide and how you can help them. This has been incredibly valuable for us.
See some examples here: Click here to see some presentations we’ve recently done.
3) Video Case Studies
I’m sure that you have success stories about how you and your company saved the day with your product, service or customer service. Why not create a video case study that walks someone through your processes? We’ve all seen this done on paper and it is an effective way to help a potential customer see what you provide, but having it on video will only enhance who you are and what you do. It will allow you to shine through and stand out from your competition.
This is a GREAT video that not only shows you a simple case study but it also shows the power of the combination of video and YouTube.
You may haven’t thought of using video in these 3 ways. There are countless other ways you can use video in your business. Exit Row Productions strives to be creative by staying on the forefront of video and how you can utilize it in your business. Let us know how we can help.
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