We keep hearing that the economy is bad and may take some time to recover. It’s easy to get down on news like this. But, it’s always nice hearing about ways to save money and become more efficient. Here are 3 ways video can help you save money in your business.
1. Product training videos save countless hours of telephone support:
Last year Jeff Long (one of our stunningly talented video producers) was hired to travel to Texas for a week to film a series of training videos for Bowie Industries. They had 7 main pieces of machinery that were complicated to operate and maintain. Bowie Industries was constantly getting phone calls on servicing and operating the machinery. The videos cut down on the amount of time on the telephone. Instead, Bowie sent a link to the caller which had short videos that walked through each aspect of service and operation. It was a huge time saver for Bowie and meant they didn’t have to be on the phone all day and could devote their day to other needs, which saved the company a lot of money.
How could you create training videos, product demonstrations, or video FAQs that would help save a lot of time for your personnel?
2. Recording live presentations saves money and builds a training catalog:
We’ve seen a huge increase in companies asking Exit Row Productions to come to their presentations to film them. We’ve live streamed them over the internet, as well as put them onto DVD and created web formats. We can even create a special website or web page that is password protected. This enables each company to be able to send the videos to those that couldn’t attend the live presentation or training. It also means that you don’t have to fly everyone from across the country in, just so they can be a part of a presentation. We’ve found that video taping these presentations is a huge money saver for these companies and allows them to have a catalog of training videos, presentations and information that can be used for years to come.
Do you have any upcoming live presentations, seminars, or training that needs to be recorded? We’d love to help.
3. Product Promotions shows your target audience:
Do you have a product or service that needs to get the attention of potential buyers? Do you spend a lot of time explaining, making phone calls and sending out literature? Why not put all the benefits and features into a short video? Video shows off your products in ways that explaining just can’t accomplish. In fact, Dr. Fames McQuivey of Forrester Research said that, “A minute of video is worth 1.8 million words” . When you take into account, the adage that, “an image is worth a thousand words” and most videos have several thousand still images moving at 30 frames per second. It makes you wonder why you’ve been wasting your time on brochures, text only website and other outdated tactics. Video will take the pressure off of you and put the spotlight back on your great products and services.
How can you utilize video in your product promotions or as a way to showcase your services?
As you can see in the above examples, video can actually save you money, rather than being inefficient by wasting time with unneeded customer service calls, live presentations, and product promotions. Plus, video is becoming more affordable as equipment prices gradually drop.
So how can you use video to save money? Let Exit Row Productions help you determine the best ways to utilize video in your business.
Website of the week: Snopes.com
Does a wealthy sultan from another country want to send you free money? Do you get e-mails, messages or questionable information online, and you want to check the validaty? The definitive Internet reference source for urban legends, folklore, myths, rumors, and misinformation. Use Snopes.com to see what’s true, and what isn’t.
Video of the week: Google Wallet and Seinfeld
Get ready for your smart phone and your wallet to collide with several new services being announced in the coming months. In this video, George Castanza shows why he needs Google Wallet.
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