So you’re thinking of producing a video, or perhaps you already have a bank of videos made and you want to maximize the return on investment. This is something we have seen our client’s deal with time and time again. Thankfully this is something we help our client with after we’ve produced videos for them. While your solution might be different from someone else in another sector, you can use these strategies below to get the best ROI on your video.
1. Put it on your website
2. Include a call to action in your videos
3. post to social media
– repost your video based on falloff rate http://coschedule.com/blog/sharing-content-on-social-media/
[slideshare id=35581566&doc=sharingcontentonsocialmediamorethanoncecoschedule-140606155644-phpapp01]
http://www.slideshare.net/coschedule/sharing-content-on-social-media-more-than-once-the-total-guide
4. put in newsletter
5. show in your lobby, at a tradeshow or on iPad’s in your showroom
6. Add a transcription of your videos into separate blog posts
