There has been a trend over the last few years that we at Exit Row Productions have noticed. Early in 2009, there was a drastic change in that our clients were asking for DVDs for distribution, but then switched and started requesting more web based formats for the delivery of their videos. It was like all our our clients got a memo saying it was easier for them to go online than to worry about mailing out DVDs. Perhaps they had been reading our newsletter and following our advice. Now, we still handle DVD duplication and many of our clients still need this service.
The Digital Entertainment Group, recently released some stats that show physical media sales are dropping. Which means DVDs are going the way of the 8-track and cassette tape. Digital delivery is gaining in consumer confidence and comprehension as they understand the importance of this format and how taking one video and applying it across multiple platforms can save money and increase exposure.
According to The Digital Entertainment Group, “digital distribution was 13.%% of overall spending and consists of electronic sell-through (EST) and video-on-demand. EST was up 37% reaching $432M with VOD jumping 20% and ending the nine-month period at $1.2B”.
Having high quality content in digital form is exciting for us at Exit Row Productions because we can make a video one time and deliver it across multiple platforms. This means that your online video efforts are far more vital than in the past since everything online (especially video) is growing so rapidly. In fact, we work with our clients after the video is made to help with distribution. We offer our expertise on digital delivery through websites like YouTube and across multiple social media platforms for ultimate exposure.
Let us help you today with your video needs. Whatever your distribution needs are, we can take your concept to completion and help you maximize the distribution of your video online. Contact us today for more information about how we can help you.