Is Your Industrial Company Creating These Types of Videos with Tim Wilborne

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Using YouTube Videos to Build an Industrial Automation Community

In the latest episode of the Industrial Marketing Leaders Podcast, host Jeff Long has an inspiring conversation with Tim Wilborne, an industrial automation YouTuber and co-founder of TW Controls.
Tim shares his unique journey from startup struggles to YouTube success, highlighting the importance of heartfelt community engagement and educational content in driving business growth.

Key Insights and Takeaways

A Journey Across England Tim shares the fascinating story of his 192-mile coast-to-coast walk across England, visiting 13 pubs in 13 days. This adventurous spirit underscores the importance of embracing challenges and finding inspiration in diverse experiences.

Passion Over Perfection Tim and Jeff emphasize the importance of passion in your career. Tim’s success was fueled by his passion for helping others and providing educational content. This approach not only enhances personal fulfillment but also builds a loyal audience.

Learning from Failures Both speakers discuss the inevitability of failures on the road to success. Each failure provides valuable lessons that can help refine strategies and improve future outcomes.

Building A True Community Tim underscores the significance of genuine community support as a key motivator. A strong community offers encouragement, teaching opportunities, and mutual growth, far more valuable than mere social media connections.

Humanizing Content Tim advocates for unscripted, authentic videos that address viewers’ needs. Adding a human element to your content, especially for smaller companies, can make a significant difference in engaging your audience.

Leveraging YouTube Utilizing YouTube’s powerful search capabilities can help reach new and untapped audiences. When used correctly, YouTube can be an effective platform for long-term audience growth and customer engagement.

Podcast Questions & Answers

Why is community important in industrial marketing?
A true community offers support, encouragement, and opportunities for mutual growth. It’s about building genuine connections rather than just accumulating social media followers.

How can a company humanize its video content?
By focusing on authentic and unscripted content that addresses the viewers’ needs. Companies should strive to add a human element, making their content more relatable and engaging.

Why should businesses focus on YouTube for marketing?
YouTube’s search capabilities provide a long-term investment in audience growth. Compared to platforms like TikTok, YouTube offers a more sustained approach to reaching a broader audience.

What role does mental health play in industrial marketing?
Tim Wilborne emphasizes considering mental health due to the high-stress nature of the industry. Videos addressing both adversity and success can help viewers cope with job-related stress and find value in their work.

How can companies balance between sales-focused and community-focused videos?
Tim suggests maintaining a two-to-one ratio, with double the amount of community-focused content compared to sales-driven material. This balance nurtures engagement and fosters a sense of community.

Meet Tim Wilborne

Tim Wilborne, along with his wife, founded TW Controls while she was eight months pregnant with their first child. Despite facing cash flow challenges and experimenting with various online business ideas, it was their venture into creating video content that truly set them on the path to success. Starting with basic “how-to” videos, their content quickly gained traction, inspiring them to produce more educational material focused on industrial automation. Today, Tim serves as an “automation therapist,” helping people navigate career challenges, promotions, and project successes or failures.

Final Thoughts

This episode with Tim Wilborne provides invaluable insights for marketers and business leaders in the industrial sector. From the power of passion and community to the effective use of YouTube, Tim’s journey and strategies offer a roadmap to building a successful and fulfilling digital presence.
Consistency in creating authentic, value-driven content, understanding your audience’s needs, and leveraging the right platforms can transform your industrial marketing strategy. Tim’s emphasis on learning from failures, considering mental health, and genuinely engaging with your community highlights the holistic approach needed for long-term success.
Tune in to the full episode of the Industrial Marketing Leaders Podcast to delve deeper into Tim Wilborne’s experiences and strategies. Don’t forget to subscribe to stay updated with the latest insights in industrial marketing.