Why Lowe’s Home Improvement uses video and so should you too

image of Lowes Home Improvement Video display

Lowe’s is leading the way in video

If you’ve gone to Lowe’s recently you’ve probably seen all the product displays using video. There is no more powerful way of demonstrating a product than through video. There were probably about 10-20 video displays set up around the store. I noticed myself standing in the aisle watching a video promoting a certain product. It’s engaging and lets you see the product in a real world example. I’m sure Lowe’s has done their research and found that videos are the best way to promote their products and their vendors are quickly producing more videos.

The importance of using videos for to market, promote and train

73% of Consumers More Likely to Make a Purchase After Watching a Video (report)

We all know that video is vital for teaching, explaining, promoting and building trust, but this report found just how important video is to your business:

image of Lowes Home Improvement Video product display

  • 96% of consumers surveyed found videos helpful for making online purchase decisions
  • 71% of consumers surveyed confirmed watching a corporate video left them with a positive impression of the brand, service or company
  • 73% of all consumers are more likely to make a purchase after watching videos explaining a product or service

If Lowe’s Home Improvement uses videos this much, don’t you think it’s important for you to as well?

You may not have the big budget that Lowe’s and its vendors have, but you can use a video production company like True Focus Media to create high quality videos to help you market, train and promote your products or services. Let us know how we can help.

image of Lowes Video Displays

image of Lowes Video Displays

Lowe’s has been leading the way with videos, using QR codes to link to websites with more content (and videos) as well as using the video based app called, “Vine” in creative ways. Vine is a very popular video app that lets you record and share video of up to 6 seconds long.

Our Latest e-Books

73% of consumers are more likely to make a purchase after watching a video. In this eBook you’ll learn about the best tips to use that will help you best market, sell and teach.