For many industrial manufacturers, LinkedIn has become a popular venue for reaching out to customers. It truly is an effective tool! However, with so many companies utilizing this strategy, being noticed by users is a very real challenge.
As such, harnessing the power of video on this platform is a great way of raising awareness on your brand. Once you work through your own network, and they begin referring to their own contacts, then your reach will be even more powerful.
Furthermore, if you are looking to increase engagement with your ideal customer, the key to each of these is to give value. Posting videos on LinkedIn isn’t the time or place to sell your products and services. Create videos that teach, inform and add a lot of value to the viewer. Then at the end, invite them to download a guide, spec sheet, video tutorial or something of high value. Once they sign up you can begin nurturing your leads by sending them additional content because companies that nurture leads get a 45% increase in their ROI.
If you’re interested in truly maximizing this medium, here are the 4 places your videos need to be on LinkedIn.
Put Video in Your LinkedIn Newsfeed
Much like Facebook or Twitter, LinkedIn also has a feed where your posts and those of your friends can be found. So when you have updates about a new product or store location, make sure to post it there!
Look through this now and you’ll see how widely it’s dominated by video! You can increase the chances of your posts being seen by adding video to regular posts. Having your own videos library to share would also dramatically boost your credibility and visibility on LinkedIn.
Embed Video Into Your Personal Profile
Posting videos on your personal LinkedIn page can help friends and colleagues learn more about your company. Create videos that don’t just introduce what you sell or when it started, but also what specific need you answer. Once you get them interested, there’s a greater chance that they reach out, especially since you’re already (at least) acquaintances.
Ultimately, this strategy can help strengthen your brand’s identity by giving it a face. Once they associate you to a certain product or service, you’ll be the first one they call when the need arises.
Add Videos To Your Company Page
LinkedIn isn’t just for individuals; businesses can and must also sign up for an account. Having this gives your consumers an avenue to communicate directly with you, while also learning more about new the company.
So when conceptualizing this page, remember to list important information like its website, business address, phone number, and the like. You can also post videos that highlight what value your company users. When users get connected and you slowly build familiarity, the likelihood that they avail of your services greatly increases.
Share Videos in LinkedIn Groups
LinkedIn groups are often composed of people who share the same interests, which makes it an ideal place to post your videos. Assuming, of course, that it’s in a similar industry. Remember, it must answer a need or create awareness.
The principle behind working through these units is that it’s essentially a captured market. You no longer need to verify the member’s interest; just think of the reasons why they’d be better off using your product or service.
LinkedIn is such a powerful tool that companies must learn to exploit. Therefore, if you want to learn more video marketing strategies like this, then download our new guide on the Top 10 Videos you should be using this year for every step of the sales process. It will give you more ideas on how to get more leads, increase sales, boost SEO and much more.
