Did you know that in recent years, many industrial manufacturers have seen a 53% drop from trade show leads, resulting in a massive decline to their overall sales? If you’ve experienced this firsthand, then use this marketing tip. Many of these can be accessed from the comfort of your own home, office, or even computer.
We’d like to introduce a unique automated video marketing strategy that attracts customers and improves the reachability of your brand. It’s all about creating the right videos and distributing them on one of these 40 places. And one of the most effective mediums you should utilize is a LinkedIn Group.
There are a number of different reasons why this is so, but the ones that come to mind are:
- You can network with a wider range of people
- Build trust for strong relationships with consumers
- Gather referrals from existing contacts
All these three objects can be attained and much more. So in this article, we’d like to talk about how to effectively post videos to LinkedIn Groups and why using this is going to be a game changer in your business.
Add Value to LinkedIn Groups
When posting videos on this platform, the main thing to remember is to add value. You don’t want to just post sales pitches or links because that won’t relate well with your consumers. They’ll just assume that you’re doing it to make money and not engage with you. Instead, produce content that is helpful, educational, and non-sales related. Talk about the benefits of your product or service and how it addresses a need they are currently facing. This strategy will appeal more to your audience.
As you begin producing these types of videos, it then helps you build authority, credibility, and awareness. When you eventually introduce what it is you are selling, it should be much more effective since it was built on a strong foundation.
Join LinkedIn Groups in Your Industry and Interests
LinkedIn, much like many social media sites, allows users to create groups. This way, people with shared interests can interact and communicate with one another. As a marketer, we should maximize this avenue.
So once you’re logged in to the site, join communities affiliated with your brand. Doing this will instantly give you a captive audience to introduce your products to and gain insights from. Be sure, also, to answer their questions and be more involved in other people’s posts. You’ll instantly become the industry leader they turn to when they’re ready to order.
Respond To Other People’s Posts
When on LinkedIn, it’s important that you’re not just sharing information, but also interacting with customers. Each time they feel heard by you only increases the value of your company in their mind.
So when you come across a post by a user that you’re knowledgeable on, take advantage, create a video, and make it a point to respond. Don’t worry, it doesn’t have to be well produced; a simple video recorded straight from your mobile phone will do. This simple act, though, shows your consumers that you care and you’re genuinely interested in reaching out. In the long run, this will do wonders for your image.
With so many companies on LinkedIn simply blasting content, creating insightful and customer friendly videos will help your brand stick out. Once this happens, you should begin having a stronger effect on people. Also, try following these three simple tips to achieve the best results.
Furthermore, if you’re still looking for more ways to get more leads, increase sales, and boost SEO, check out the guide below on 3 videos you should have and where to put them in the sales funnel. This has the power to do wonders for your business.
