There are many authors, speakers and coaches who feel stuck. While they may love their work and have a great impact on others, they don’t know how to stop trading time for dollars. Or, they haven’t been able to create a product to pass on their knowledge to others, which helps them become an industry leader. While most authors simply want to write books, speakers want to impact the world through their speaking and coaches want to help individuals excel, many times this only allows you to create one-off income products, like a book, speaking engagement or coaching sessions. Dan Miller has often talked about how to create $150,000 in revenue streams, and creating online courses is a great way to add value to your audience and increase your revenue.
Why You Should Create An Online Course
- Leaders teach others (they don’t hold their knowledge to themselves)
- You can develop an online course once, and sell it to the masses
- I recommend that you create pricing tiers, where they more they pay, the more they get access to you (I recommend 3 pricing tiers)
- An online course allows you to build your audience and platform
- It gives you an additional revenue stream that you can sell on your website, in your books, while speaking, to coaching clients, in social media, while being interviewed on podcasts and more!
- Online Courses give you leverage to teach more people but without spending more time doing it
What Your Online Course Can Contain
You may get overwhelmed with the idea of creating an online course. You might be thinking, “what would I teach”, or “how much should include in my course?”.
Online Course Ideas for Authors
If you are an author, you have probably wondered what else you can offer your readers besides the content of your book. By creating an online course, you can bring your readers out from the book and give them a chance to take their learning to the next level. This also allows you to create an additional revenue stream by serving your readers. You may think that creating a course around your book will be difficult, but it’s easier than you think. Simply pick out several of the key points of your book that you can expand upon, and create course content around this topic. You can put little hints about your course throughout your book and directing them to a sales page where you give the details of the course and allow them to purchase it.
Online Course Ideas for Speakers
Whether you are a paid speaker, or use your free speaking to sell books and products, having an online course is a great way to offer your audience more content. While many people like buying a book, there are a lot of people that would rather watch a video series to understand your material. An online course
This is a guest post by Jeff Long. You can read his blog and listen to his Online Course Coach Podcast where he shares tips about creating and marketing online courses, and interviews successful online course creators. You can also follow him on Twitter.
