Why PDFs hurt your website’s SEO. Part 2: They’re hard to update

Are you losing sleep thinking about your website and PDFs? (probably not).

BUT…..you might be concerned about SEO, usability, and improving your sales. And PDF content can be hurting you in several ways if done incorrectly.

My company has been creating and improving websites since 2006, so I’ve seen the good, bad, and ugly.

Manufacturers have a LOT of great content on their websites. Spec sheets, TDS sheets, case studies, white papers and so much more.

But not all of it is formatted in the best way for smartphones, SEO, and usability.

So while not many people are talking about what to do with all the PDFs you have on your website, I’ve decided to create a short, 3-part video series on this problem. This video is part 2. Check out the first video in the comments.

What happens when you change the content of your PDFs? It usually means you have to upload the new version. This gives you a new URL. But have you set up a redirect to let Google know this? Many companies don’t do this in my vast experience.

I totally understand how easy it is to put all of your white papers, spec sheets, data sheets, and more into PDFs but if it’s not customer-centric and doing more damage than good, then it’s time to revisit this common practice.

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