Does your company’s website feel a little stale? Is it like many manufacturer’s websites….it has lots of text, a few photos, and hardly any videos, podcasts, or other media?
Consider upgrading your blog page into a learning center with various types of content.
Different people need different types of media to make a buying decision.
Do you have white papers, articles, blogs, podcasts, and of course, lots of videos? If not, it’s time to make that upgrade.
I was recently on a webinar talking all about video marketing with Curt Anderson, Nicole Donnelly, & Greg Mischio. One of the things that came up was how important having a learning center on your website is.
Your company makes great products. Why not demonstrate them, showcase your expertise, talk about setup, install, safety, teardown and other important topics.
