We’ve all heard the stats about the growth and importance of video such as:
- Youtube is the second largest search engine behind Google.
- Americans now watch an average of 30 minutes of Video online per day (see article here)
- Video is over 50% of the bandwidth used online (see article here)
- Having video on your website can help you jump to the top of the Google search page (see article here).
- Videos were 53 times more likely than traditional web pages to receive an organic first-page ranking (Forrester).
You’ve probably noticed the swing from traditional marketing and media to social networking on sites like: Twitter, Facebook, YouTube, LinkedIn and more. In fact the growth of these site is staggering. Did you know, if Facebook was a country it would be the 3rd largest in the world.? And Twitter has over 105 million users and is adding 300,000 per day!
But did you know Youtube was the most buzzed about social networking site of the year!
YouTube has come out on top in a ranking of 2010’s most buzzed-about websites and social media services. This year was the year of video — in volume and positive mentions — of YouTube…The Zeta 2010 Buzz Awards measures the mentions of 125 of the top social media sites to determine not just popularity but how people feel about those sites, too. “We held a mirror up to the social media world and try to get an understanding of what people are saying about the various social networking sites,” said Al DiGuido, CEO of Zeta Interactive, a digital marketing agency in New York City. People seem to be saying good things about YouTube and Flickr. The blogosphere spoke positively about YouTube 91% of the time and about Flickr 98% of the time. Those positive mentions, along with the sites’ volume of mentions, landed them in the top two spots on the list.
If people have such a positive attitude of YouTube (even more than the popular Facebook, Twitter and Groupon!), you can count on the fact that people will be searching for business related topics on YouTube.
Let 2011 be the year that you start harnessing the power of video on your website, YouTube, video sharing sites and more! Let Exit Row Productions help you formulate a plan based on your specific needs.