We all know that people would rather watch a video on a topic than read text, but why do so many websites still have almost all text with no video content on their websites? Perhaps people don’t know the true value and importance of video. Many specialists, including us here at True Focus Media predict that video will be the preferred medium of communication in the coming years. Since video helps drive engagement, build trust and increase sales, it makes sense that most websites will add more video content in the coming years.
It’s not just large brands like Lowe’s that are using video, but small-medium sized businesses are using video in many ways (just look at our Portfolio page for just a few of our recent video projects). You will find companies using video for their sales team in Dayton, Ohio, a Miami Valley Non-Profit using video to help with fundraising, and a national franchise company using testimonials to promote to other franchisees. And just think of the ROI you could get by using video to market, sell, train, promote, document, and any of the other ways to utilize video.
It makes sense that video is crucial for your business, but some people need some stats to be convinced. Below are just a few reasons why video is important, and why you should be using video in your business. And while these stats are valuable in showing the impact that video has on your business, you need to get started with video before your competition dominates the market. Since video is exploding, it’s only a matter of time before you get left behind. Contact us today to get ideas on how to best utilize a video strategy in your business. Whether you need to use video to market, sell, teach, or document, we would love to hear your needs and then recommend the best course of action.