video stats - True Focus Media

Newly Released Video Stats

Comscore just release their report on how video is continuing to revolutionize the online video community, television and buying habits of us all. Below are a few of their findings…beware, this will inspire you to utilize video in your business (only if you want to maximize your marketing, product sales, training, promoting and informing!)

84.4% of of the US internet audience watched online video
Youtube viewers watched 18.6 billion videos in the month of January 2012…that’s just in one month!
Comscored estimates that an average of 105 million Americans consume some form of online video EVERY DAY! This is roughly 1/3 of the entire US population
This is up 43% from this time last year
Consumers find online advertising to be 38% more memorable than traditional tv advertising

Since video is THE way to market, inform, promote, train and teach, then give us a call to see how we can best help you with your video needs. 9370.673.08450

36% of people watched 5 or more product videos online

A recent study was done by the e-tailing group and found that video is driving research of online products. In fact, many companies like Amazon, Zappos and onlineshoes.com are employing video companies to create hundreds of products videos. You can read more about it here.

This study found that

US consumers who encountered product videos on websites watched them 60% of the time. And 36% of respondents said they had watched five or more product videos on brand or retail websites over the preceding three months.

This study even found that viewers were willing to watch a longer video, if the video contained information about the product. The respondents also demonstrated that they will keep coming back to watch the videos before deciding to purchase.

Do you have product videos? Are they informative and engaging? We all know that video heavily increasing the purchasing of products, so why not give Exit Row Productions a call to see how we can help you get your product videos up…so you can start selling more.

Retailers’ use of online video is increasing

Over the past few months, research has shown that consumers are watching and even expecting to watch online product videos to better help them make their purchasing decisions. This study found that

eMarketer estimates that nearly 170 million Americans will watch videos online this year—more than half the total population.

Let Exit Row Productions help you get your product videos online. We specialize in helping you produce and market your videos.

YouTube’s Mobile site gets over 100 million views per day!

How many views per day does your mobile site get? YouTube recently announced some stats from their hugely popular video sharing website. Not only do they have a huge following on their website, but they also get over 100 million views per day on their mobile site! That’s a lot of smartphones watching a lot of videos.

We all know that video is the most powerful way to share your message. What videos do you have on your website? How many videos do you have on Youtube? Do you know how many people are watching your video on YouTube’s mobile platform? Exit Row Productions can work with you on all these aspects and create a video strategy for your website, YouTube and mobile websites. So no matter where people are looking for you, they can easily find your videos.

Digital video delivery is on the rise

There has been a trend over the last few years that we at Exit Row Productions have noticed. Early in 2009, there was a drastic change in that our clients were asking for DVDs for distribution, but then switched and started requesting more web based formats for the delivery of their videos. It was like all our our clients got a memo saying it was easier for them to go online than to worry about mailing out DVDs. Perhaps they had been reading our newsletter and following our advice. Now, we still handle DVD duplication and many of our clients still need this service.

The Digital Entertainment Group, recently released some stats that show physical media sales are dropping. Which means DVDs are going the way of the 8-track and cassette tape. Digital delivery is gaining in consumer confidence and comprehension as they understand the importance of this format and how taking one video and applying it across multiple platforms can save money and increase exposure.

According to The Digital Entertainment Group, “digital distribution was 13.%% of overall spending and consists of electronic sell-through (EST) and video-on-demand. EST was up 37% reaching $432M with VOD jumping 20% and ending the nine-month period at $1.2B”.

Having high quality content in digital form is exciting for us at Exit Row Productions because we can make a video one time and deliver it across multiple platforms. This means that your online video efforts are far more vital than in the past since everything online (especially video) is growing so rapidly. In fact, we work with our clients after the video is made to help with distribution. We offer our expertise on digital delivery through websites like YouTube and across multiple social media platforms for ultimate exposure.

Let us help you today with your video needs. Whatever your distribution needs are, we can take your concept to completion and help you maximize the distribution of your video online. Contact us today for more information about how we can help you.